Information technology is the study, design, development, implementation, support or management of computer-based information systems—particularly software applications and computer hardware. IT workers help ensure that computers work well for people.Nearly every company, from a software design firm, to the biggest manufacturer, to the smallest “mom & pop” store, needs information technology workers to keep their businesses running smoothly, according to industry experts.
Information technology
More about information technolgy The phrase “information technology” goes back to a 1958 article published in the Harvard Business Review. Authors Harold J. Leavitt and Thomas L. Whisler defined several types of information technology: – Techniques for the fast processing of information – The use of statistical and mathematical models for decision-making – The “simulation of higher-order thinking through computer programs.”
Information technology
While many aspects of this technology are uncertain, it seems clear that it will move into the managerial scene rapidly, with definite and far-reaching impact on managerial organization,” they wrote.
Information technology
Six decades later, it’s clear that Leavitt and Whisler were onto something big. Today, information technology refers to everything that businesses use computers for. Information technology is building communications networks for a company, safeguarding data and information, creating and administering databases, helping employees troubleshoot problems with their computers or mobile devices, or doing a range of other work to ensure the efficiency and security of business information systems.
A website is a group of globally accessible, interlinked web pages which have a single domain name. It can be developed and maintained by an individual, business or organization.The website aims to serve a vari ety of purposes. Example: Blogs. A website is hosted on a single or multiple web server. It is accessible via a network like the Internet or a private local area network via IP address.
Websites, accessible through browsers, display useful content. They are navigable and can present digital content, images, video, and audio. Websites (vs web apps) are static, meaning the content doesn’t update dynamically. Most sites are built using HTML, CSS, and maybe some JavaScript.
Websites are one-way informational feeds, they do not allow viewers to interact or communicate back to the site. Mobile websites are designed specifically for smaller touch screens, and responsive design websites automatically adjust to the size and type of browser in which they are being displayed.
Why you need a Website?
Here, are prime reasons why you need a website: An effective method to showcase your products and services Developing a site helps you to create your social proof Helps you in branding your business
JavaScript JavaScript is the “frontend” programming language. JavaScript is widely used to design interactive frontend applications. For instance, when you click on a button which opens up a popup, the logic is implemented via JavaScript. These days, many organizations, particularly startups, are using NodeJS which is a JavaScript-based run-time environment. Node.js lets developers use JavaScript for server-side scripting—running scripts server-side to produce dynamic web page content before the page is sent to the user’s web browser. Hence now with JS, you can use a single programming language for server-side and client-side scripts. If you are looking for that cool tech job at your favorite startup, you should seriously consider learning JavaScript.
JavaScript
C# This is the most technically complicated of the C family in our top programming languages, but can actually be easier to learn. It’s considered a high-level language, because it doesn’t compile into Assembly, but to byte-code. (It runs on a virtual machine, which allocates the memory for you.) It’s commonly used to create internal applications for businesses, so developers will likely find themselves making bespoke software. Perhaps this is why we don’t see as much demand these days, as businesses move to more web apps and cloud-based services.
C#
PHP PHP is among the most popular backend programming language. Though PHP is facing tough competition from Python and JavaScript, the market still needs a large number of PHP developers. Those who wish to join a reasonably well old organization as a backend developer should aim to learn PHP programming.
PHP
Swift Swift is the programming language that is used to develop iOS applications. iOS-based devices are becoming increasingly popular. Apple iPhone, for instance, has captured a significant market share and is giving a tough competition to Android. Therefore, those who want to serve this community can learn Swift programming.
Digital marketingis defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From the website itself to a business’s online branding assets — digital advertising, email marketing, online brochures, and beyond — there’s a spectrum of tactics that fall under the umbrella of “digital marketing.”
Digital marketing
The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal.
Digital marketing
A content marketer, for example, can create a series of blog posts that serve to generate leads from a new ebook the business recently created. The company’ssocial media marketer might then help promote these blog posts through paid and organic posts on the business’s social media accounts. Perhaps the email marketer creates an email campaign to send those who download the ebook more information on the company. We’ll talk more about these specific digital marketers in a minute.
Digital marketing
Digital technologies and media include: Company websites Mobile apps Social media company pages Search Engines Advertising Email and automation Digital Partnerships with other digital companies
At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands. Consumers heavily rely on digital means to research products. For example, Think with Google marketing insights found that 48% of consumers start their inquiries on search engines, while 33% look to brand websites and 26% search within mobile applications.
digital marketing
While modern day digital marketing is an enormous system of channels to which marketers simply must onboard their brands, advertising online is much more complex than the channels alone. In order to achieve the true potential of digital marketing, marketers have to dig deep into today’s vast and intricate cross-channel world to discover strategies that make an impact through engagement marketing. Engagement marketing is the method of forming meaningful interactions with potential and returning customers based on the data you collect over time. By engaging customers in a digital landscape, you build brand awareness, set yourself as an industry thought leader, and place your business at the forefront when the customer is ready to buy.
digital marketing
what are the Benefits of Digital Marketing? having a strong digital presence will help you in multiple ways: It will make it easier to create awareness and engagement both before and after the sale It will help you convert new buyers into rabid fans who buy more (and more often) It will kickstart word-of-mouth and social sharing—and all the benefits that come with them It will shorten the buyer’s journey by presenting the right offers at the right time
digital marketing
ultimate Guide to Digital Marketing Digital marketing isn’t magic, and you don’t need to be a computer whiz to be good at it. If you offer a product or service that the market desires, you can successfully market them in digital channels using the strategies taught in this guide.
Digital Marketing
The Ultimate Guide to Digital Marketing doesn’t present hype about the latest flashy tactics in marketing—digital or otherwise. Instead, this resource covers foundational disciplines such as ultimate Guide to Digital Marketing. content marketing, social media marketing, and email marketing, always in the context of the goals that businesses care about.These goals include acquiring new leads and customers, monetizing the leads and customers you already have, and creating communities of brand advocates and promoters.
digital marketing
Types of Digital Marketing Search Engine Optimization (SEO) Content Marketing Social Media Marketing Pay Per Click (PPC) Affiliate Marketing Native Advertising Marketing Automation Email Marketing Online PR Inbound Marketing Sponsored Content
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.
This practice promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.
Social media marketing
Some of the benefits of using social media Growing your brand awareness: Social media marketing will make it easy to spread the word about your products and mission. Increasing your traffic: Using social media and linking it to your website will increase your traffic tremendously. Promoting your products and services: This is ultimately why you invest in marketing.
benefits of using social media
Why Is Social Media Marketing Important Today? Today’s consumers rush to browse social media when they want to know more about an organization or product because that’s where they’ll find others talking about that business. What if you don’t have a social media presence? You’ll miss a great opportunity to make an impression.
Social Media Marketing
Take a look at these stats to have a feel of why having a sound social media marketing strategy is imperative to business success in 2020 and beyond: – 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family. – 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users. – Facebook alone has over 2.7 billion monthly active users.
Social Media Marketing
Your customers and prospects are using social media channels every single day, multiple times a day. Social media is an ideal place for brands looking to gain insights into their audience’s interests and tastes. The way experts see it, smart companies will continue to invest in social media to achieve sustainable business growth.
The Internet is a global network of billions of computers and other electronic devices. With the Internet, it’s possible to access almost any information, communicate with anyone else in the world, and do much more. Internet, a system architecture that has revolutionized communications and methods of commerce by allowing various computer networks around the world to interconnect.
Sometimes referred to as a “network of networks,” the Internet emerged in the United States in the 1970s but did not become visible to the general public until the early 1990s. By 2020, approximately 4.5 billion people, or more than half of the world’s population, were estimated to have access to the Internet. You can do all of this by connecting a computer to the Internet, which is also called going online. When someone says a computer isonline, it’s just another way of saying it’s connected to the Internet.
How does the Internet work? At this point you may be wondering, how does the Internet work? The exact answer is pretty complicated and would take a while to explain. Instead, let’s look at some of the most important things you should know. It’s important to realize that the Internet is a global network of physical cables, which can include copper telephone wires, TV cables, and fiber optic cables. Even wireless connections like Wi-Fi and 3G/4G rely on these physical cables to access the Internet.
When you visit a website, your computer sends a request over these wires to a server. A server is where websites are stored, and it works a lot like your computer’s hard drive. Once the request arrives, the server retrieves the website and sends the correct data back to your computer. What’s amazing is that this all happens in just a few seconds!
Other things you can do on the Internet One of the best features of the Internet is the ability to communicate almost instantly with anyone in the world. Email is one of the oldest and most universal ways to communicate and share information on the Internet, and billions of people use it. Social media allows people to connect in a variety of ways and build communities online. There are many other things you can do on the Internet. There are thousands of ways to keep up with news or shop for anything online. You can pay your bills, manage your bank accounts, meet new people, watch TV, or learn new skills. You can learn or do almost anything online.
Bitcoin is a digital currency created in January 2009 following the housing market crash. It follows the ideas set out in a whitepaper by the mysterious and pseudonymous Satoshi Nakamoto. The identity of the person or persons who created the technology is still a mystery. Bitcoin offers the promise of lower transaction fees than traditional online payment mechanisms and is operated by a decentralized authority, unlike government-issued currencies.
Bitcoin uses peer-to-peer technology to operate with no central authority or banks; managing transactions and the issuing of bitcoins is carried out collectively by the network. Bitcoin is open-source; its design is public, nobody owns or controls Bitcoin and everyone can take part. Through many of its unique properties, Bitcoin allows exciting uses that could not be covered by any previous payment system.
more about Bitcoin Bitcoin is a collection of computers, or nodes, that all run Bitcoin’s code and store its blockchain. A blockchain can be thought of as a collection of blocks. In each block is a collection of transactions. Because all these computers running the blockchain have the same list of blocks and transactions and can transparently see these new blocks being filled with new Bitcoin transactions, no one can cheat the system. Anyone, whether they run a Bitcoin “node” or not, can see these transactions occurring live. In order to achieve a nefarious act, a bad actor would need to operate 51% of the computing power that makes up Bitcoin. Bitcoin has around 47,000 nodes as of May 2020 and this number is growing, making such an attack quite unlikely.
There are no physical bitcoins, only balances kept on a public ledger that everyone has transparent access to, that – along with all Bitcoin transactions – is verified by a massive amount of computing power. Bitcoins are not issued or backed by any banks or governments, nor are individual bitcoins valuable as a commodity. Despite it not being legal tender, Bitcoin charts high on popularity, and has triggered the launch of hundreds of other virtual currencies collectively referred to as Altcoins.
Digital money, or digital currency, is any form of money or payment that exists only in electronic form. Digital money lacks a tangible form such as a bill, check, or coins. It is accounted for and transferred using electronic codes in computers. As technology becomes increasingly prominent, payments are becoming more digital, resulting in less use of tangible money.
Examples of Digital Money The most common example of digital money is money issued by banking institutions that they hold electronically, either to trade or invest. Banks have liquidity requirements that mean they have to have a certain amount of physical money on-site, but there are no requirements for digital money, so it moves around much more. Most banking institutions have departments that handle sums in the millions and sometimes billions, never seeing any physical cash.
Another example of digital money is cryptocurrency. ”Crypto” is a kind of digital money that exists within the blockchain network, a network that some consider more secure than any other since there is no oversight from financial authorities. Cryptocurrency is mined, traded, or bought, and kept in digital “wallets” until the owner is ready to spend or redeem it. Common examples include Bitcoin, Ethereum, Litecoin, and Ripple.
Digital Money within Financial Services Nowadays, a growing number of banks and other financial service companies facilitate digital money transfers and other online transactions that wire or transfer money between parties across long distances. Digital money’s assisted in the globalization of economies around the world since trade is made more easily by sending and receiving digital money.
Digital money eliminates the need to physically transfer money; furthermore, banking is made much more convenient by allowing people to perform their personal banking without even the need to visit a physical branch or carry cash.
On the other hand, banks are reducing their retail employee headcount to meet the trend of digital money. Many branches are closed since they become redundant when more people increasingly bank with digital money. It comes at a cost, however, as the banks are not able to maintain personal relationships with customers and create any sort of loyalty. In addition, banks cannot cross-sell their other products without in-person sales opportunities.
There are three types of marketplaces: 1- vertical marketplace 2- horizontal marketplace 3- global marketplace
1 – vertical marketplace A vertical marketplace sells products from many sources but they are all of one type. For example, TrueFacet.com sells only jewelry and related products. The site does the important job of guaranteeing authenticity and because jewelry is such a high-ticket item, that’s an important value-add. I recently met Tirath Kamdar, the Founder and CEO of TrueFacet, at a conference called ShopTalk, which bills itself as ‘the nextgen commerce event’ for retailers. Kamdar believes TrueFacet is ‘creating the VIN of the jewelry industry.’ By giving each piece of jewelry a unique identifier when it’s listed on the site, TrueFacet adds value by verifying the authenticity of a product.
2 – horizontal marketplace A horizontal marketplace sells products of many types but they all share a characteristic. For example, Panjo, another presenter at Shoptalk, is a marketplace for enthusiasts. According to Chad Billmyer, Panjo’s CEO, ‘belly dancer enthusiasts behave the same as Porsche enthusiasts.’ By providing community, infrastructure and data, Billmyer believes Panjo will drive traffic for people to pursue their passions and buy and sell from each other at the same time.
3 – global marketplace A global marketplace sells everything. The ultimate example of that is eBay. (Full disclosure: I’m an avid eBay shopper. As I write this article, I am wearing this suit available from Saks for $3895 plus tax. I bought it new with tags on eBay for $1100.75. Most of what I wear is a similar story. I have bought and sold five cars on ebay and hundreds of other items, all at great values and with very little grief or frustration.) eBay has 167 million users, over 1 billion items for sale, more than 80% of the items are new, and this year will sell almost $90 billion worth of product. Their appeal is their breadth of product. Bob Kupbens, VP of Seller Experience at eBay, said at Shoptalk, ‘scale gets you transparent pricing,’ if there are enough things being bought and sold, users can see what a fair price should be and they feel like they’re getting the right value. Kupbens also pointed out that an environment like eBay, ‘polices itself because there’s a community of people in a more efficient marketplace.’
According to Lengow, over 60% of sales already happen through marketplaces, and some of the most successful companies worldwide (Airbnb, Amazon, Uber) operate under this model. On the surface, it may seem like marketplaces are much more complex than other, similar businesses, due to their nature as multi-vendor platforms. The truth is the marketplace model is surprisingly lean and scalable for new startups.
You’ll understand it with an example.
A marketplace is a virtual shopping center that works as an intermediary between buyers and sellers.
Think about what a physical shopping center really is. It’s place where thousands of clients go because they find it convenient to shop in one place with a variety of stores. It’s also a place where, as a shop owner, I’m interested in being because there are lots of customers going there every day.
A marketplace is the same thing in the e-commerce world. Sounds intriguing
Amazon is the mother of all marketplaces and the must-mention benchmark when it comes to this topic.
Talking about marketplaces means talking about Amazon, the most famous one in the world. there is life beyond the giant that is Bezo’s famous shop.
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